Freitag, 4. September 2020

 Two Simultaneously Published Illustrated Works on Devonshire


The History of Devonshire 


 Devonshire & Cornwall Illustrated 



I. Introduction


Devon has never suffered from lack of interest in its natural beauty and its architectural heritage. Somers Cocks, in his Catalogue and Guide, lists some 229 illustrated books and over 3500 individual prints published in works before 1870. However, on exactly the same day in 1829 two works illustrating the history and topography of the county of Devon were published. Thomas Moore’s History of Devon published by Robert Jennings appeared at booksellers and publisher’s distributors at precisely the same moment that Henry Fisher’s publication Devon and Cornwall Illustrated was made available to the public. Considering the development of the availability of cheaper prints offered by newer printing technologies it would not be unusual to see two vaguely similar works appear in the same year, Somers Cocks lists no less than six illustrated works on the county for 1829. Not only were the middle and academic classes now able to buy more books for their shillings but the wider range of affordable books meant that there were more potential customers as a whole. And there was a public eager to receive the latest books from London through their local distributor.

However, illustrated works, especially when stretching to nearly 100 illustrations as these two books would, were still expensive. The other books listed by Somers Cocks for that year had only between 2 and 14 views. To produce a work with 94 engravings that would cost two guineas when finished was an impressive undertaking but these publications, both sold in monthly parts or Numbers at just 1s. a monthly instalment suddenly became very affordable.

Besides being published in parts and being copiously illustrated with exactly the same number of engravings, the two publishers chose steel plates as their medium for engraving. Whereas woodcuts were only for incidental illustrations, copper plates were not ideal for large print runs and lithography had only just been developed (and in 2-3 years would be immensely popular), both of these publishers had invested in steel plates, a technology that had only just appeared but which would soon be superseded by lithography. 

Funding would nevertheless be a problem and patronage of some sort would be necessary and the number of possible subscribers, if we count the dedications on the various plates, was obviously important to both. Was there any collaboration? Did the publishers share information? How successful were the two works? The following is an attempt to compare and contrast the publishing histories of these two, on the face of it very similar, publications. 

Cover to Issue 1 - Devonshire & Cornwall Illustrated

Cover to Issue 1 - History and Topography of ... Devon

Use the links here to go directly to desired pages:

I. Introduction.

Use following links to go directly to Tables and to Views.

IMPORTANT NOTE: Please read the pages in REVERSE DATE ORDER to follow the complete text.
BLOG Instructions are in German: MEHR ANZEIGEN means "Show More" but there are also links from here (see above) and from each section to the next. 


Donnerstag, 3. September 2020

 II: Steel Engraving

The first illustrations in printed books used the woodcut, a relief process where the back is cut away leaving the design raised. Probably because both wood and wood carvers were plentiful this remained a popular printing technique long after copper plate engraving had been invented. Wood would remain an important medium for illustrations until the 20th century and early Victorian guide books often included attractive woodcuts. Because they were relatively cheap to prepare, woodcuts also tended to be popular in penny newspapers and where illustrations were embedded in the text. Despite the increase in copper printing, innovations in wood block engraving continued throughout this period.[i] Alexander Jenkins had used wood engravings to illustrate his History ... of Exeter (1806) which he himself had prepared. [ii] When the London Illustrated News hit the streets in 1842 it contained 32 wood engravings and sold 26 000 copies.


Fig. 1. Alexander Jenkins’ wood engravings of the Ancient Guildhall and the Tower 

which appeared in his history of Exeter (1806).


Copper plate engraving dominated the production of maps and book illustrations for some three hundred years until the middle of the 19th century. The design was cut into the metal in reverse, the plate was then inked and wiped clean leaving the ink within the incised lines. Passing the plate through rollers under pressure ‘lifted’ the lines onto the paper, so that they stood proud of the surface. This technique had many advantages over the woodcut; the engraver could work much faster and could use many other techniques, dots, pecked lines, stipples and lettering of greater fluency. Changes were also fairly easy to carry out; lines could be burred or hammered out and re-engraved. Copper engraving had the major disadvantage that the copper sheet eventually wore down so that strengthening of incised lines was needed or even a new plate.

Fig. 2. Copper engraving of River Lid and Cataract by T Bowen for Benjamin Martin (1759).

It was not until the 1800s that it was possible to engrave on steel. The use of steel allowed a longer print run with no loss in quality, hence illustrations and maps engraved on steel became more common. Acid etching was also introduced in the 1800s. In this technique the design is cut through a wax coating applied to the plate; the plate is then immersed in acid which eats into the exposed copper or steel, creating the etched image. A simple difference in the technique is that etched lines tend to end square or blunt, whereas engraved lines taper to a point. This gave the artist much greater flexibility. These two inventions combined produced very attractive copper and steel engravings or etchings.

However, the biggest breakthrough in printing was the invention of lithography. This was invented in 1798 and patented a year later. Alois Senefelder, a German playwright (1771-1834) who published his own plays, found that by drawing with special greasy ink or crayon on a flat limestone slab the grease was absorbed and the image would then accept printer’s ink which was repelled by the rest of the stone, provided the surface was kept moistened.[iii] Senefelder went on to experiment with colour and constructed various printing machines. The technique was already being used by the 1820s but was not adopted generally by the printing trade until much later.[iv]

The earliest engraved scenes of Devon or Devonian architecture appeared in the early years of the eighteenth century. Works such as Henry Overton’s Cathedral Churches of England (1710) and William Stukeley’s Itinerarium Curiosum (1724) featured views of Exeter’s cathedral[v] and the city[vi] respectively. Historical and Topographical works then appeared at more frequent intervals with sometimes more, occasionally less, wood cuts, copper engravings, etchings and aquatints of important sights in Devon.

Fig. 3. Isca Dumnoniorum by Stukeley 1723 in his Itinerarum Curiosum

George Rowe was one of the first Devonians to exploit the new medium of steel engraving[vii], and although he also issued booklets with varying numbers of lithographic views (S.90. records 15, 13, 10 and 4 views chosen from a selection of up to 20) the vast majority of scenes were bound in book form with more or less text. Up to 1830 the majority of these engravings had been executed on copper plates. By 1800 some 25 works had been published (or started) with scenic views[viii] but by 1829 this had increased to over 100[ix]. If there were almost 100 different views available at the beginning of the century this had blossomed to nearly 600 only 30 years later. The period 1825-1830 seem to have been something of a watershed in the fortunes of landscape scenery and printing, as it is after about 1825 that copper engraving slowly disappears and is superseded, initially by steel plate engraving and then lithography before the advent of the photograph. The newly developed steel engraving meant that almost immediately four times more copies of a view could be printed from one plate. As a result a number of engravers turned to steel and this was also the case with Devon prints. However, the heyday of steel engraving was very short.



 Fig. 4. Steel engraving of Ashburton Market Place drawn by T M Baynes and engraved by W Deeble for Moore’s History of Devonshire.

Link to next section:-

Part III: Subscribers and Funding

[i] Twyman (1998) pp.50-54.

[ii] A Jenkins utilised seven woodcuts to illustrate The History and Description of the City of Exeter and its Environs in 1806 and possibly executed them himself. S.33.

[iii] Jesusa Vega; Lithography and Spain: the difficult beginnings of a new art; JoPHS; 1998; pp. 33-34.

[iv] Twyman 1998) especially pp.47-50.

[v] All references to early guides are to Somers Cocks (1977) and given in the format S.#. Entry S.1. contained one line engraving by J Harris of The Cathedral Church of Exeter.

[vi] Somers Cocks S.2. This work has two line engravings after Stukeley; Prospect of Exeter (illustrated) and Moridunum. The illustration from a copy in the New York Public Library available on-line at All rights reserved.

[vii] Somers Cocks entries S.81. (1826), S.90. (1828) and S.98. (1828), S.99. (1828) and S.104. (1829).

[viii] Somers Cocks has entries S.1 to S.25 including Polwhele’s The History of Devonshire published in 3 volumes between 1793 and 1806. There are over 90 illustrations listed excluding Polwhele, those (re)published in a second work or the elevations of Edystone lighthouse.

[ix] Somers Cocks entries S.1. to S.102

Mittwoch, 2. September 2020

 III. Subscribers and Funding

Subscribers were an important feature when it came to covering the cost of publishing expensive books. John Ogilby in the mid-1700s had shown how atlases could be produced in parts with the subscribers paying a monthly fee for the next part of a work. Ogilby's career as a publisher and printer was gradual. The first editions of his Vergil and Aesop transmissions were published by John and Andrew Crook, not known for the quality of their printed works.[i] His edition of Vergil's works, printed in 1654, was already a splendid volume, of which Ogilby wrote jubilantly that it was "the most beautiful that the English art of printing can boast of to date".[ii] Ogilby had financed the printing of the elaborate edition of Vergil's works with an entirely new and innovative method: subscription. To illustrate the work, he had one hundred full-page engravings made according to designs by the renowned painter Francis Cleyn. Subscribers could then pay to have their name, rank and coat of arms at the lower edge of each engraving, thus demonstrating their love of art. In this way, Ogilby was not only able to pay the high production costs, but also to satisfy the vanity of his subscribers. The financing of publishing projects by subscription was still new and little tested at the time - alongside the London publisher Richard Blome, Ogilby was one of the pioneers of subscription in the English publishing business of the 17th century.[iii] He also utilised the lottery to fund the publication of some of his works.

Richard Blome was among the first to use the method of recruiting subscribers by offering the inclusion of their coats of arms on the relevant county map to help finance the publication of his atlas of 1673. Between 1668 and 1679 he had a shop in London, where he sold his books. To finance his publications he recruited subscribers who paid part of the amount in advance and the rest after delivery. In return, their coat of arms was placed on the maps and they also received a commendable comment in the text. [iv] For newer releases, it was possible to renew the subscription. If this has not been done, the person's coat of arms was removed. His smaller county map of Devonshire (1681 and 1685) was originally published with a dedication to Sr William Couertenay but this was erased for issues after 1685.[v]

Publishers found it difficult to fund such large works. Authors (and publishers), particularly those without a personal income or a wealthy patron, could seldom afford to publish their own illustrated books. The expense of commissioning an illustrator, in addition to an engraver, and of the printing itself - which was rarely done in the same printing shop as the letterpress printing and required different equipment and expertise - demanded money upfront. In some cases, a wealthy patron could fund the project outright, as with Linnaeus's Hortus Cliffortianus of 1738, which was financed by George Clifford, and which celebrated his garden at Hartekamp.[vi] Clifford was portrayed on the frontispiece of that book. 

In the 1750s Benjamin Martin conceived of an encyclopaedia style work in several parts which would eventually stretch to five full volumes. Sold as monthly parts, subscribers would have the parts issues bound at frequent intervals as each complete Volume of the work was completed, hence there are many examples of parts of this work bound with different contents depending on when the owner/subscriber took it to be bound. Interestingly the publication of his work coincided neatly with the publication in Amsterdam of Pieter Meijer’s Algemeene Oefenschoole and it has been conjectured that there must have been a certain amount of collaboration due to the timing of the two works.

Benjamin Martin (1704-82), mathematician, instrument maker and compiler began life as a ploughboy in Surrey. He worked as a teacher in Guildford and spent his spare time studying. By 1737 he was a boarding school owner at Chichester and publisher of his Bibliotheca Technologica. He moved to London in 1740 and as inventor and maker of optical instruments opened a shop in Fleet Street. In 1782 he was made bankrupt and committed suicide.

In 1754 he announced his plans for a complete library of the arts and sciences; in January 1755 his new magazine came onto the market, issued monthly. The magazine was intended to be collected, and then separated into six individual volumes[vii]:

  Volume I     -  The Young Gentleman’s and Lady’s Philosophy

  Volume II    - The Natural History of England

  Volume III  - A New and Comprehensive System of Philology

  Volume IV  - A New and Comprehensive System of Mathematical Institutions

  Volume V   - Bibliographica Philosophica

  Volume VI  - Miscellaneous Correspondence

Very few of the original bindings were kept and many volumes found have the final title of the complete work. In 1759, the first part of the atlas being complete (14 county maps), a title page was printed for those subscribers wishing to bind the collected papers together. Volume Two with a further 27 county maps was completed in 1763. The whole work was then closely copied by Pieter Meijer.[viii]

Fig. 5. Title page to Benjamin Martin's The General Magazine of Arts and Sciences (1756)

Thomas Moore and his publisher, Robert Jennings, as well as Henry Fisher had to fund a work encompassing 94 high quality steel engravings and the letterpress to accompany it. Both publishers would have advertised to attract members of the affluent public to become subscribers to the monthly serial work. However, Devon in the 1820s was more or less controlled by a handful of families and it was with the help and support of these that the publishers would hope to supplement the revenue they would receive from patrons who subscribed from the outset to buy their publications. Hugh Fortescue (1753-1841) was created 1st Earl Fortescue in 1789. He was an M.P. for just two years, representing Beaumaris in 1784-85, but apparently this was enough to have him awarded the various titles of Baron Fortescue from 1785, Lord Lieutenant of Devon (1788-1839), and Vice-Admiral of Devon (1831-39). He married a daughter of the later Prime Minister, George Grenville, marrying Hester Grenville in 1782 and together they had 9 children. Two of his daughters married local nobility: Lady Elizabeth Fortescue married William Courteney (of Powderham Castle) the 11th Earl of Devon; Lady Catherine Fortescue later married the Hon. Newton Fellowes of Eggesford House. The country seat was Castle Hill at Filleigh near South Molton and it was remodelled by Roger Morris in 1728/29 in the so-called “Palladium” style of architecture.

Although both of these properties, Castle Hill and Eggesford House, are depicted in both books and bear an appropriate dedication there is a major difference. Thomas Moore obviously had more than a little contact with Earl Fortescue. The family’s armorial arms on the covers of the serial parts as well as their inclusion on the title page indicated more than the usual amount of support for this large project. The cover proudly pronounces Dedicated by Permission to the Right Honourable Earl Fortescue, Lord Lieutenant of the County. Perhaps Moore had, to some extent, found his own George Clifford.

The total number of dedications to illustrated plates in both works combined amounts to 55, with Moore dedicating 26 of his plates, and Fisher 29.[ix] As we have seen Hugh Fortescue has a dedication in each work; ignoring the Guildhall bearing a dedication in both tomes, some 11 public figures have a plate dedicated to them in each book. Among these are Watermouth, Kitley House, Bicton House and Saltram House. See Appendix I for a list of the dedications found in both works.

Fig. 6. Watermouth from Moore with dedication to Davie Bassett Esq.

Located near the shore of the inlet of the same name not far from Ilfracombe, Watermouth is the residence of the Bassett family. It was designed by George Wightwick in the mid-19th century. The original Palladium style residence was seen by the Rev. John Swete (a celebrated antiquary noted for his interest in landscape gardens) when he visited in 1796 but was subsequently replaced by the “castle” like structure we see today, which is now a tourist attraction with Dungeon Labyrinth and a Gnome Land. The castle was built in 1825 by Joseph Davie Bassett (1764-1846) and at the time of publication would have been one of the newest residences portrayed. Apart from Bassett the only non-peer on the list is Edmund Pollexfen Bastard, Esq.

It sounds rather disparaging but the Bastards are a good example of “jobs for the boys”. Edmund Pollexfen Bastard (1784-1838) took over the mantle of MP for Dartmouth from his father (1812 to 1816) and handed it over to his brother John (a captain in the navy, he served in the Napoleonic wars before becoming an MP). Edmund then became MP for Devon, a post he held until 1830. This post was always held by two incumbents: his predecessor was John Pollexfen Bastard (his uncle) and when he retired he was succeeded by The Viscount Ebrington who later became Earl Fortescue. His companion in office was Sir Thomas Dyke Acland (1816 to 1818), then the same Viscount Ebrington (1818-20), before Sir Thomas Acland became MP again. He was also High Sheriff of Devon in 1834.

Kitley House, near Plymouth, is today a luxury hotel and wedding venue. Possibly built in the reign of Henry VII the largely Tudor house had major improvements made in 1820 under the guidance of George Stanley Repton and modernised in the Georgian style.

Two other names in the list stand out because they both have two plates dedicated to them; Baron Rolle and Earl Morley. John Rolle, 1st Baron Rolle (1750-1842) was a colourful character by all accounts. The family had a long history of childless marriages and he himself would die without issue. Rolle was elected MP for Devon in 1780 unopposed (the last contested election had been in 1712). He would remain MP until 1796 alongside John Parker (1780-84) and John Pollexfen Bastard (1784-1816). He campaigned, not surprisingly, against electoral reform but supported the abolition of slavery, bestowing significant amounts of land in Exuma (Cays in the Bahamas) to the slaves. He is notably caught stumbling before Victoria’s coronation throne in a painting but is notable for his business projects in Devon and the forming of the Devon Yeomanry.

Bicton House, now an agricultural college, was built around the turn of the 19th century and is presented by both publishers. Rolle Canal, which features in one of Fisher’s plates, was built to bring limestone from Wales to Rolle’s lands near Great Torrington where it would be burnt with coal to produce fertiliser while a local resource, Marland Clay, could be exported out of Bideford. The parliamentary approval for this was not passed until 1835. A second family residence, Stevenstone, was nearby. The original 16th century residence here was reputed to be the first brick building in the county. The house no longer survives.

John Parker (1772-1840) became 2nd Baron Boringdon (of North Molton) in 1788 and took his seat in the House of Lords in 1793, on the occasion of his 21st birthday. Educated locally, he supported local works and charities although not all of his industrial and engineering projects for the area were as successful as the Laira Bridge. He became Early Morley in 1840 (a newly created title). He was a supporter of parliamentary reform. His main residence, Saltram House, a Georgian house designed by Robert Adam, is very much today as it would have been when it was renovated around 1768. Modifications were carried out in 1819 and a new entrance porch (and a library) were introduced by the regency architect, John Foulston. It is this entrance which is the centre of attention in Campion’s drawing for Moore but is even more impressive seen at a slight angle as in Allom’s portrayal for Fisher.

Fig. 7. Lary Bridge from Fisher with dedication to the Earl of Morley.

The Duchess of Clarence, later Queen Adelaide, opened the Laira Bridge on July 14th 1827. It had taken just over two years to build the foundation stone being laid by Earl Morley on March 16th 1825. His father had originally shelved plans for a bridge (c.1807) but in 1822 James Rendel’s proposals were accepted by Earl Morley and he pushed for the necessary parliamentary approval.[x]

The inclusion of the country residences of persons of note would obviously help to sell a publication and to this aim Henry Fisher was keen to include buildings that had been modernised. As M’Kenzie-Hall points out Fisher had actively encouraged his artists to draw “more modern Public Buildings etc. That is our chief aim – in fact Improvements”.[xi] Only Plymouth and Exeter offered enough scope for Public Buildings, but the recently renovated country seats and the industrial improvements such as canals and bridges offered Improvements on a large scale. It may have been chance but one of the first views in Devon Illustrated is that of the Town-Hall, Column & Library of Devonport. The choice would have delighted Henry Fisher. The town hall was completed in 1822 and styled on the Parthenon at Athens by John Foulston who had already designed the Athenaeum (completed 1819) in Plymouth. The column takes pride of place in the centre, signifying the newly won independence and change of name from Plymouth-Dock to Devonport. On the right is the new library in the Egyptian style of architecture. Originally planned to be a School for Mathematics and the combined work of Foulston and the engineer, Mr Rickard, it was converted to Devonport Library. Wedged between Library and column is the Mount Zion Chapel, “after the Hindoo style” as Rowe reported. The whole plaza had been designed to mark Devonport’s independence.[xii]

While it is possible that Thomas Moore found a patron to subsidise some of the cost of production both he and Henry Fisher did utilise the subscription system and both found supporters to whom they dedicated illustrations. From correspondence between Henry Fisher and the Irish engraver George Petrie in 1828[xiii] (i.e. about the time that Devon and Cornwall Illustrated would have been in the planning stage) it would take approximately 5000 impressions of each number to pay the current expenses of each number. Presumably it would be issued along the same lines as the Devon project. Be that as it may, both enterprises (Moore and Fisher) would have to find a minimum of 5000 regular buyers of the parts issue, or supplement this sales revenue with other sources of income. Briggs recorded that the Longman company calculated the cost of paper before that of the printing and the illustrating when projecting the costs of a project.[xiv]

From the correspondence between Robert Fisher and George Petrie it is clear that Fisher’s artists were also urged to include retail premises in street views with the names of the proprietors and in the plate depicting Truro in Devon and Cornwall Illustrated four such premises are shown.

Fig. 8. Truro from Cornwall Illustrated. Note retail merchants mentioned.

F J Havill has engraved T Allom’s view and expressly included various retail premises: John Cock, plumber, brazier and ironmonger &c., on the left; and the right hand, besides showing the bank, has Waterloo House, Mercer and Draper; a shop simply named Courtnay; and the Red Lion Hotel run by J Stevens.[xv] Presumably an agent for Fisher would later approach these proprietors to purchase plates on better quality paper, adding to the total revenues. Only two plates in the Devon section offered any scope for further revenue in this way: in the illustration of the entrance to the Dock Yard (Devonport) Elliot’s Royal Hotel is prominently displayed; the York Hotel in Sidmouth and of course Cockram’s Hotel are mentioned in the title to a view of Sidmouth and one Teignmouth view respectively.

It is difficult to determine how useful the inclusion of dedications was to supplementing the sales revenues for Fisher and Moore. We know from correspondence between Fisher’s representative in Plymouth, John Gibson, and Sir Trayton Elliott Drake of Buckland Abbey dated August 23 1830 that even wealthy landowners were expected to pay for extra copies of the plates.[xvi] In the exchange of letters it is clear Drake is a subscriber to the parts issue and he writes that he has just received Issue 12 and he is surprised that Buckland Abbey is not included. Gibson replies that the artist (i.e. Thomas Allom) will use a sketch he had previously made. Gibson, after some comments about Nutwell Court (which never appeared) goes on to offer Drake 4to ‘India proofs … may be obtained at 2/- each plate by application to Mr Gibson’. The owners of recently built, or recently improved, residences would presumably be pleased to purchase multiple copies and have some framed for personal use, or even to present to family and friends.

Part IV: The Authors

[i] Van Eerde, John Ogilby, p. 29. Privately translated by Kit Batten with the author’s permission. Surprisingly, the German Wikipedia page on Ogilby is much more informative than the English page.

[ii] Literally “the fairest that till then the English Press ever boasted“, from the Foreword to Africa, quoted by Clapp, Subscription Enterprises of John Ogilby and Richard Blome, p. 366.

[iii] SLC Clapp, ‘The subscription enterprises of John Ogilby and Richard Blome’, Modern Philology, 30 (1932–3) BL cat.

[iv] Ibid.

[v] Bennett & Batten (1996/2008) entry 17.

[vi] See the very good overview of Subscriptions, Dedications, and Patrons at the website of  Dumbarton Oaks Research Institute, Washington DC;

[vii] Again care must be taken with the words part and volume. The magazine was a parts issue of 6 half sheets per month. Each year´s sheets were considered to be a volume. At the beginning of each year a sheet was included for the Natural History, e.g. for 1756 – Part II. The Natural History of England. Continued from Vol. I. Bennett & Batten (1996/2008) entry 38.

[viii] Bennett & Batten (1996/2008) entry 39.

[ix] This includes the dedications to the Mayor etc. of Exeter (Guildhall, dedications from each author), Devonport Commissioners or House of Correction and these might well have pulled in multiple subscribers.

[x] Brian Moseley’s website at

[xi] James M‘Kenzie-Hall (1) who I thank for pointing out the significance of the Devonport print here described.

[xii] See Devon Illustrated pp. 30-32. I am grateful to Mr M’Kenzie-Hall for drawing attention to the significance as far as Henry Fisher was concerned.

[xiii] James M‘Kenzie-Hall (1).

[xiv] Asa Briggs quoted in James M‘Kenzie-Hall (1).

[xv] James M‘Kenzie-Hall (1). I am indebted to Mr M’Kenzie-Hall for pointing this out in private correspondence.

[xvi] Mr M’Kenzie-Hall kindly forwarded a copy of the letter in question in private correspondence.

Sonntag, 30. August 2020

 IV. The Authors

On September 1st 1829 two new magazines were delivered to subscribers or made available for purchase. The first issue of The Rev. Thomas Moore’s The History of and Topography of The County of Devon was published in London by Robert Jennings, 62 Cheapside, on that day. Each issue was octavo[i] (145 x 230 mm) with a paper cover and cost just 1s. This work contained descriptive text by Thomas Moore and E W Brayley. A partial set of these is held in Exeter[ii] and consists of 41 of the first 47 issues plus three parts to a subsequent edition issued as a collection of three numbers. The local (i.e. Devon) distributor of the initial series would appear to be Mr W Bennett of Russell Street in Plymouth.

Fishers’ Views in Devonshire and Cornwall could be bought from J Gibson at his address at 8, Lady-Well-Place in Plymouth or was sent directly from the publishers H Fisher, Son & Co. from their premises at 38, Newgate Street and from the offices of Jones & Co. in Finsbury Square, both London addresses. From correspondence quoted earlier it is clear that Gilbert was very much Fisher’s representative for the south west. The first and all subsequent issues at quarto size[iii] (230 x 300 mm) had buff paper covers and surprisingly cost just 1s. This work contained descriptive text by J Britton and E W Brayley.

Both of these works contained exactly 94 illustrations. The steel engravings (or etchings), utilising this new technology, were a similar size at approx. 170 x 120 mm: those of Moore when imprints are included; Fisher when a dedication is present. These were printed one to a page in Moore’s work and two to a page in the work written by Britton and Brayley, mostly one above the other, only occasionally side by side. While the views in the former work were more in the nature of embellishments to Moore’s text, having no direct relevance to it, the Fisher plates were specifically the subject matter of the text written; most of it by John Britton whose name comes up as author or editor of a surprisingly large number of works around this time.

The Rev. Moore’s comprehensive tome with its full title The History of Devonshire from the earliest period to the present by Rev. Thomas Moore. Illustrated by a series of views drawn and engraved by and under the direction of William Deeble, was actually designed with two text volumes in mind plus illustrations and this is often how it is found bound today; a contemporary binder would separate the three sections and bind them individually as three volumes. The first volume was a General Description of the county and ran to 574 pages. Volume Two, Biography, actually does only contain biographies of prominent Devon personalities, 234 in total, and ran to just over 900 pages. Volume Three is generally devoted to the views as they contribute little if anything to the letterpress.

The title page – the same title page is used for all three volumes even retaining the original 1829 date – only alludes to the Revd Thomas Moore, however, both the cover of the parts issue as well as the Address make reference to E W Brayley. On the cover he is E W Brayley, Jun. A.L.S. and in the Address we are told that at least one of two promised maps will be coloured to accompany Mr Brayley’s Outlines. The complete work, according to the list on page 3 of the introduction in Volume I, was actually to cover: The description of its surface will be followed by a general history of the county, ancient and modern; together with an account of its antiquities, its geological features, natural history, rural economy, and the state of trade and commerce; ecclesiastical history, general biography, and brief histories of the nobility and distinguished families connected with the county; and finally, a particular and historical description of the different towns, sea-ports, harbours, curiosities &c. Volume I was indeed split up into four books: Book I General Description (with Chapters on Etymology etc., Rivers etc., Navigation of Rivers etc. And Railways: Book II General History (with 2 Chapters on Original Population etc, Historical Events: and Book III on the Outlines of the Geology, Physical Geography, and Natural History, of Devonshire. This is credited to Brayley (pp. 237 – 408) with the note that The part contributed by Mr Brayley, Jun. Terminates here.  Moore wanted it to be quite clear that the bulk of the enterprise was his own work. Book IV consisted of 3 chapters and covered agriculture trade and commerce, mining and minerals, and finishing with the trade in manufactured products.

To a certain degree, the title page illustration is an indication of what was to be found. The page presents a rood screen at top with three coats of arms being those of the City of Exeter, flanked by the mayoral arms of Plymouth and an engraver’s imagination of a suitable coat of arms for Tiverton.[iv] Flanking the title of the work are two more coats of arms: those of the Bishop of Exeter and that of the Fortescue family also seen on the cover to the parts issue. At the foot of the page are four discernible works of Devon literature: Camden’s Britannia (1586) or more specifically The visitation of Devon which was carried out in 1620 by Henry St. George and Sampson Lennard under Camden's direction; Risdon’s Survey which despite being in private circulation for almost 80 years had only recently been published in full (1811); Sir William Pole’s Collections (published posthumously by his family 1791); and Prince’s Worthies of Devon (1701). The present work was to bring all these learned works under one roof. It would seem to be a Benjamin Martin project but only for Devon.

Fig. 9. Title Page to Moore's History of Devonshire publ. Robert Jennings

The text of Fisher’s Devon & Cornwall Illustrated; Exhibiting the Picturesque Scenery, Buildings, Antiquities, &c. of these highly interesting counties, from Original Drawings by Thomas Allom, and W H Bartlett; with Descriptive Accounts, forming brief County Histories, is credited to J Britton and E W Brayley, Esqrs. Although at first glance sounding every bit as dry as Moore’s title, each plate was provided with its own specific text which varied in length and in historical background depending on the subject matter.

Edward William Brayley (1801-1870) was already a well-known figure by the time Fisher employed him to write some of the descriptive text which was specifically written to accompany the illustrations being used. Brayley was born in London and although he led a sheltered childhood by all accounts he was able to study and became interested in all aspects of the natural sciences and was a founding member of both the Zoological Society and the Chemical Society as well as a Fellow of the Royal Society.[v] It is obviously interesting to note that Brayley contributed to both works under discussion here. In Moore’s work he refers to his visit to the county in 1825 (p243).

John Britton (1771-1857), too, was no newcomer having already established a reputation as an English antiquary, topographer, author and editor. Born in Wiltshire and made an orphan at an early age and with no apprenticeship behind him he drifted from job to job. However, he tried his hand at writing and at some point met E W Brayley who became his friend. Together they wrote a number of descriptions of counties under The Beauties of England series (Wiltshire was their first in 1801). Britton is credited with making topographical works more interesting[vi] and this is certainly true when comparing these two works. He had already had some Devon experience as The History and Antiquities of the Cathedral Church of Exeter had been published in 1826.[vii] Perhaps there is no better example of Britton’s proliferation of works and his importance to Fisher than the four page advertising flyer inserted at the back of Issue 5: here his name is listed in connection with no less than ten of the twelve works listed.[viii] The text of Devon & Cornwall Illustrated ran to just 106 pages.

The only person to remain a bit of a mystery is the Reverend Thomas Moore. Surprisingly, the University of Salamanca, which has a project to record dialect words and expressions, mentions Moore on its website. "Almost no certain information has been found for this author. He is frequently confused with other Thomas Moores.“[ix] They go on to relate that there is an Obituary for him in the Hereford Journal, 7th Sept. 1842, give his dates as Minister between 1795 and 1809 and suggest he was born in Dartmouth.

Apart from the enticing possible Devon connection the rest would appear to be correct. An entry in The Christian Pioneer Band 16 has a Monthly Record entry for December 1. 1842. Here there is an obituary for the Rev. Thomas Moore who died in Islington on August 23rd, 1842, at the age of 76. He was Minister at the Unitarian Chapel of Kingswood, Birmingham. The obituary mentions three of Moore’s writings including “an admirable Sermon against Cruelty to Animals” … “an elaborate and beautifully illustrated History of Devonshire" and an "ingenious Essay on Social Worship" etc." Apparently he left an aged widow, “and a large family of children and grandchildren.”[x]

Ian Maxted has discovered more accurate records and Thomas Moore was born in January 1767 (baptised on 13th January) in Leicester at the St Mary de Castro church (two possible siblings are buried there). He married Frances Scott on 4th August 1789 in Leicester. He was admitted to the Academy at Daventry and served as mentioned. At some time he must have moved to Islington with his family and he died there. His wife died five years later and was also buried in Islington. They had ten children together.

It is apparent that Moore had no connection with Devon. From a letter found in a copy of Moore’s History previously belonging to the Rev. George Oliver it is clear he was approached by the publishers to write the copy. From the letter it also emerges that by 1833 he was becoming very frustrated.


Fig. 10. Title page to Devonshire Illustrated publ. Fisher, Son & Co. 

Link to next section:

Part V: The Printers & Publishers

[i] The text seems to have been assembled as one gathering of 16 pages (8 leaves) and one gathering of eight pages. Octavo is the form referred to in the Address although other formats were available.

[ii] The Devon Heritage Centre in Exeter. The series was inspected by Ian Maxted. The catalogue entry is inaccurate as it fails to mention the second series. The author also has copies of the first six issues.

[iii] The text was one double page to form a four page (2 leaf) gathering.

[iv] The castle, church and town of Tiverton above a representation of a woolpack with motto Sigillum Oppidi Tyvertoni; see Encyclopaedia Heraldica.

[vi] See for example

[vii] See Somers Cocks entry S.84.

[viii] The works range from The Cathedral Church of Exeter (which takes up half the space available) to A Narrative of Memorable Events in Paris, Britton providing a Preface and Concluding Remarks.

[ix] See In Book IV, pp. 506-510 there is a short List of some of the provincialisms which is of interest to the Salamanca corpus project.

[x] Search in The Christian Pioneer Band 16 pp. 558-559 in Hathi Trust digital library under Moore.

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